NYC & Company Rebrands as New York City Tourism + Conventions
NYC & Company President and CEO, Fred Dixon unveiled the new name and brand identity of the City's official destination marketing organization and ...
NYC & Company President and CEO, Fred Dixon unveiled the new name and brand identity of the City's official destination marketing organization and convention and visitor's bureau for the five boroughs of New York City: New York City Tourism + Conventions. The new destination brand identity is aimed at travelers from all over the world includes a new brand strategy and a comprehensive visual identity system that includes a new logo, color standards, typography, art direction and graphic elements. The debut of the new name and brand identity was launched in conjunction with a social campaign, #WHATSGOODNYC, harnessing the 'speech power' of the 8.